DefinePK

Abstract

<jats:p>This research delved into the privacy concerns of Facebook users in Punjab, Pakistan. A Google survey of 107 participants uncovered a range of Facebook usage habits, from frequent to occasional. While most users were aware of privacy settings, their understanding and utilization varied. Key worries centered around profile visibility, app permissions, data sharing, and friend requests. While many users felt Facebook provided adequate information, others found it lacking. Trust in Facebook's data protection was moderate, and opinions on information clarity were divided. The study underscores the importance of enhanced communication, education, and transparency regarding privacy settings. Prioritizing user concerns, fostering trust, and empowering users to make informed choices should be central to Facebook's future endeavors.</jats:p>