DefinePK

Abstract

<jats:p>The study titled "Water conservation attitude of residents of Rawalpindi" was conducted in the Rawalpindi Cantonment Board (RCB) area of Rawalpindi. The current study used a Quantitative research design and cross-sectional in nature. A total of 399 sampled respondents were selected by the Random sampling technique, and responders were male and female residents of Rawalpindi. The aim of the current study was to explore the residents' attitudes to water conservation and their consumption practices. For intending to study and understanding the topic with theoretical perspective researcher used the Theory of Reasoned Action/Planned Behavior by Ajzen and Fishbein (1980). Reliability analysis was carried out on the entire variables and explored a Cronbach Alpha of (.721). Hypothesis testing of the study showed that a positive association exists between attitudes and behavior towards water conservation, and with higher education, people exhibit a positive attitude to water conservation behavior.</jats:p>