DefinePK

Abstract

<jats:p>This research work explores the role of culture in the nation branding strategies of Japan. By examining key initiatives such as the promotion of traditional culture (culinary traditions) along with contemporary cultural exports (anime), the study highlights the strategic role of culture in nation branding of Japan. Moreover, this paper explores the “Cool Japan” campaign, a strategy to share Japan’s attractiveness and appeal with global audience. This Cool Japan can be considered as the corner stone of the soft power policy of Japan. Through these efforts, Japan not only strengthens its international relations but also fortifies its national identity amidst a rapidly changing global landscape. Thus it is argued in this research work that through cool Japan campaign and cultural diplomacy (traditional and modern) Japan is able to improve its image internationally, achieve its nation cohesion and grow its economy significantly.</jats:p>