DefinePK

Abstract

In the current era, states put a lot of effort into building a strong, reliable internationalimage that allows them to enhance their powerful status and gain desired outcomes atglobal level. However, Pakistan's soft image has been suffering from adverse imageproblems in the global community. Additionally, it ranked low in the soft power indexwhich determines the image of the state in the community of nations. The reason is thatPakistan put all its eggs (efforts) in one basket of hard power. This study highlights thesuitable strategies of soft power for enhancing Pakistan’s image at global level.Therefore, Pakistan needs to shift itself to global emerging realities and invest in its softpower capabilities to change the country's reputation from a weak to a strong positionin the international arena. Furthermore, this study is carried out through a qualitativemethod. In addition, this research paper is explorative type along with the use of bothprimary and secondary approaches. This study has utilized the soft power approach forrestructuring the adverse image of Pakistan.