DefinePK

Research Objective

To examine the long-term impact of Covid-19 on Corporate Social Responsibility (CSR) for small businesses and to acknowledge the variation in customer behavior and how brands became more ethically responsible.

Methodology

Qualitative research using secondary data obtained from articles and journals available on the internet. Analysis of existing data and surveys of companies investing in CSR during Covid-19.

Methodology Flowchart

                        graph TD;
    A["Gather Secondary Data from Articles and Journals"] --> B["Analyze Existing Data and Surveys of CSR-Investing Companies"];
    B --> C["Qualitatively Assess Hypothesis: Covid-19's Long-term Impact on CSR"];
    C --> D["Present Results and Discussion"];
    D --> E["Formulate Conclusion"];                    

Discussion

The pandemic has accelerated the growth of CSR departments, presenting monumental opportunities for investment. However, the long-term future of CSR prioritization and strategic shifts remains uncertain, necessitating further in-depth research.

Key Findings

Covid-19 has significantly impacted CSR, leading to drastic changes in long-term strategies and partnerships. Companies have relied more on their CSR departments, with food insecurity and education becoming major concerns. A survey indicated that 98.7% of CSR professionals reported an impact of Covid-19 on their activities.

Conclusion

The Covid-19 pandemic has profoundly affected CSR, accelerating its development and highlighting its importance for businesses. While the immediate impact is evident, the long-term implications and future trajectory of CSR require continued exploration.

Fact Check

- 98.7% of CSR professionals reported that Covid-19 had an impact on their CSR activities (ROCKETSOCIALIMPACT, 2020).
- Starbucks announced it would expand mental health benefits to include up to 20 therapy sessions for all employees (Mitra et al., 2020).
- The study was conducted in Pakistan during the fourth wave of Covid-19.

Mind Map