DefinePK

Abstract

The main purpose of this study is to use information technology to promote the e-commerce auction trading mode of agricultural products, strengthen the supply and marketing order, ensure the trading information of agricultural products are transparent and opened, and improve the marketing system of agricultural products and expand the multiple marketing channels of agricultural products. The research method uses SWOT analysis and five-force analysis, and the secondary data collection method and literature exploration method in qualitative research are carried out. The research results show that: 1. By constructing a high-stability B2B e-commerce architecture, agricultural products can achieve good efficiency in transportation and sales; 2. An innovative agricultural product trading system can strengthen the agricultural economic system. In addition, in the research, the “business model innovation” that this study failed to mention is worthy of inclusion in continuous research to increase the contribution of research.