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Abstract

As a result of advances in technology and the increase in GDP, more and more Taiwanese citizens arespending time in leisure activities. The tourism industry is changing its business style to harmonise with developmentsin the regional economies, and restructuring of industry and local businesses. This study aims to ascertain how toimprove local tourist industries, by focusing on how to attract more tourists and to increase revenues from tourism asa leisure activity. We used qualitative research method including interview and we collected and assessed the relevantresearch material. We used SWOT (Strengths, Weakness, Opportunities, Threats) method focusing on management ofLi-Chuan Aqua Farm to ascertain the future strategy likely to prove most effective. The solution we proposed was forlocal landowners and stakeholders to respond to changes in the structure of the industry and to build tourism centreswhere the customer is at the centre of concern. In this way most advantage will be gained. For a viable enhancementof the leisure industry, the infrastructure must be improved. We suggest the government spares no effort to improvethe quality of tourism and eco-friendly leisure activities. Implications are that sensitive appreciation and presentationof scenic, historic, cultural, and ecological features will increase economic potential of local tourism. As to future directions we expect Li-Chuan Aqua Farm to follow this plan and to break new ground and become a market leader in this field.