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Frequent Browsing Patterns Mining Based on Dependency for Online Shopping


Article Information

Title: Frequent Browsing Patterns Mining Based on Dependency for Online Shopping

Authors: Qing Yang, Ping Zhou, Jingwei Zhang

Journal: Information Technology Journal

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Publisher: Asian Network for Scientific Information (ANSInet)

Country: Pakistan

Year: 2010

Volume: 9

Issue: 6

Language: English

DOI: 10.10.3923/itj.2010.1246.1250

Keywords: multiple candidate setsFrequent dependencycontaining class

Categories

Abstract

Internet sellers hope to let the consumers find their commodities easily, but there is a divergence between commodities presentation requirements and the limitation of a web page. In order to pursuit the profit-maximizing, a web page must contain the most welcome commodities. In this study, we proposed a multiple candidate set method to discover those most welcome commodities from users' browsing data. Our approach utilizes frequent dependent relationships among the commodities to partition the unique candidate set, composed of all single frequent item, into multiple sub-candidate sets for computing the frequent browsing patterns, which avoids the problem of searching through a large space of candidate set. Our experiments illustrate the benefits of the proposed method against the single frequent item candidate set.


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