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Framing of Climate Change Issues in Pakistani Media


Article Information

Title: Framing of Climate Change Issues in Pakistani Media

Authors: Natasha Javed, Khalid Sultan, Ayesha Siddiqua

Journal: Human Nature Journal of Social Sciences (HNJSS)

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30

Publisher: Human Nature Research Publisher

Country: Pakistan

Year: 2024

Volume: 5

Issue: 2

Language: English

DOI: 10.71016/hnjss/ngsj1k60

Keywords: Climate changePolicymakersPakistani MediaClimate Change CommunicationAwareness Raising

Categories

Abstract

Aim of the Study: First and foremost, the media directly used scientific, economic, political and human-interest frames to pull the audiences’ attention and change their perception over climate change issues. This study aimed at identifying how climate change issues have been framed in Piraeus for Pakistan’s English print media. The aim of the study was to identify and trace frames on climate change through the selected news stories of Dawn and Express Tribune.
Methodology: Quantitative and qualitative content analysis was performed on the sought-out news stories. The source media stories consisted of written articles and opinion pieces by journalists reporting on and/or expressing opinions on climate change related issues; all the stories were analyzed through systematic coding and thematic content analysis and coding processes that facilitated the categorization of specific themes and framing of climate change related information in media.
Findings: Having analyzed the news stories in Dawn and Express Tribune, four programs/dominant frames emerged regarding the portrayal of climate change. In Dawn, Scientific frames dominated the news driven by the features that dominated content such as data and research. On the other hand, Express Tribune mainly focused on political and human interest which includes government laws, effects on community and individual stories. This difference in the dominant frames shows the difference on the AMRC media outlets have adopted in pursuing the climate change narrative.
Conclusion: This research endeavored to offer knowledge by filling a gap within the scholarly domain through exploring the manner in which climate change was pitched within media outlets. It also rendered in enhancing the knowledge of the participants belonging to the media sector, policymakers and communicating climate change science regarding the use of media for conveying awareness of climate change.


Research Objective

To identify and analyze how climate change issues are framed in Pakistan's English print media, specifically in the newspapers Dawn and Express Tribune, and to understand the predominant themes and narratives used.


Methodology

Quantitative and qualitative content analysis was performed on selected news stories and opinion pieces from Dawn and Express Tribune. Systematic coding and thematic content analysis were used to categorize themes and framing strategies. An inter-coder reliability test was conducted with two coders on two news stories.

Methodology Flowchart
                        graph TD
    A["Collect News Stories from Dawn & Express Tribune"] --> B["Systematic Coding of Stories"];
    B --> C["Thematic Content Analysis"];
    C --> D["Identify Frames Scientific, Economic, Political, Human-interest"];
    D --> E["Analyze Frame Dominance per Newspaper"];
    E --> F["Draw Conclusions on Framing Strategies"];                    

Discussion

The study's findings align with previous research on media framing of climate change. Dawn's scientific framing provides concrete, research-based information, potentially improving public awareness and informing policy. Express Tribune's political and human-interest framing elicits emotional appeal and personal connection, making the issue more relatable. The use of diverse framing strategies by different media outlets is crucial for effective climate change communication.


Key Findings

Four dominant frames emerged: Scientific, Economic, Political, and Human-interest. Dawn predominantly used Scientific frames, focusing on data and research. Express Tribune primarily focused on Political and Human-interest frames, including government laws, community effects, and individual stories. Both newspapers consistently emphasized the economic repercussions of climate change.


Conclusion

The research highlights the distinct framing strategies employed by Dawn and Express Tribune in reporting climate change. Dawn's scientific approach and Express Tribune's political and human-interest focus demonstrate different media outlets' approaches to constructing climate change narratives. The consistent emphasis on economic implications by both newspapers underscores its importance. These insights are valuable for media practitioners, policymakers, and climate change communicators in Pakistan to enhance public awareness and policy development.


Fact Check

1. Publication Date: The article was published in June 2024. (Confirmed by journal details)
2. Newspapers Analyzed: The study analyzed news stories from Dawn and Express Tribune. (Confirmed by methodology and results sections)
3. Dominant Frames: Four dominant frames were identified: Scientific, Economic, Political, and Human-interest. (Confirmed by findings and results sections)


Mind Map

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