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Title: Facilitators and hindrances to farmers’ participation in production of farmer-learning videos in central Uganda: a thematic analysis
Authors: Irene B. Tamubula, Richard Miiro, Haroon Sseguya, Rebecca Mukebezi, Nada S.A. Musa
Journal: International Journal of Agricultural Extension (IJAE)
Publisher: DATAPLUS (SMC- Private) Limited
Country: Pakistan
Year: 2023
Volume: 11
Issue: 1
Language: English
DOI: 10.33687/ijae.011.001.4400
Keywords: ExtensionICTsfacilitators to participationhindrances to participationfarmer-learning videosinformation sharing
Videos can complement extension services provision by improving dissemination of agricultural information to farmers. However, for videos to be effective, they need to have relevant video content. This study assessed enablers and hindrances to farmers’ participation in FLV production based on a coffee FLV. Identifying enablers and hindrances to participation of farmers in production of an FLV is essential for developing strategies that optimise their participation to produce relevant FLVs aligned to their contexts. A qualitative case study research design was employed. Data were collected through focus group discussions, key informant interviews and in-depth interviews, and analysed through thematic analysis guided by the Activity theory analytical framework. The study established that farmers’ attributes especially their competencies to accomplish assigned tasks in FLV production, and motivations, were salient enablers to their participation. The other enablers were related to how the FLV process was organised, which included availability and adequacy of requisite resources, existence of clear guidelines for production of FLV, utilisation of pre-existing relationships, skilfulness of video experts and field officers, and specificity of roles. The limited interactions among actors, differing expectations, and time constraints were the major hindrances to farmers’ participation in production of the FLV. Hence, video experts should provide opportunities for improving farmers’ competences through training, offering technical support, and providing for rehearsals to build confidence. Mechanisms for improving interactions between and among farmers and video experts to harmonise expectations, promote mutual understanding, and foster knowledge sharing are also needed.
To assess the enablers and hindrances to farmers' participation in the production of farmer-learning videos (FLVs) in central Uganda, specifically focusing on a coffee FLV.
A qualitative case study research design was employed. Data were collected through focus group discussions, key informant interviews, and in-depth interviews. The data were analyzed using thematic analysis guided by Engestrom's Activity Theory analytical framework.
graph TD
A[Qualitative Case Study Design] --> B[Data Collection: FGDs, KIIs, In-depth Interviews];
B --> C[Thematic Analysis guided by Activity Theory];
C --> D[Identify Enablers and Hindrances];
D --> E[Report Findings and Recommendations];
The study utilized Activity Theory to understand the complex interplay of factors influencing farmer participation in FLV production. Farmers' existing skills and motivations were crucial enablers, as was the structured organization of the production process. Conversely, communication breakdowns, mismatched expectations, and time pressures significantly impeded participation.
Enablers to farmers' participation included their attributes (competencies and motivations) and aspects of the FLV production process organization (availability of resources, clear guidelines, pre-existing relationships, skillfulness of experts, and specificity of roles). Hindrances were identified as limited interactions among actors, differing expectations, and time constraints.
Farmers' participation in FLV production is influenced by a combination of individual attributes and the organizational context of the production process. Addressing hindrances such as limited interaction, differing expectations, and time constraints is essential for optimizing farmer involvement and ensuring the production of relevant FLVs.
- The study was conducted in the districts of Mukono and Mityana in central Uganda.
- The research employed a qualitative approach with a case study design focusing on the "Coffee: best practices FLV".
- Data were collected through focus group discussions (FGDs), key informant interviews (KIIs), and in-depth interviews.
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