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Examining the Narrative Control in Pakistani Political Discourse


Article Information

Title: Examining the Narrative Control in Pakistani Political Discourse

Authors: Waqar Mahmood Khan

Journal: Political Horizons

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31

Publisher: Islamia University, Bahawalpur

Country: Pakistan

Year: 2023

Volume: 1

Issue: 2

Language: English

Categories

Abstract

Power shifts that are carefully planned have plagued Pakistani politics for many years. These schemes, which are frequently concealed by selective prosecutions, manipulated public opinion, and media manipulation, cast serious doubt on the validity of the nation's democratic system. This research explores the complex interplay between public consent and elite manipulation, examining the ways in which political players and the media use narratives to manipulate public opinion and eventually affect election results. With a focus on in-depth interviews with political analysts, journalists, and regular people, the research takes a qualitative approach and is based on agenda-setting theory and the hypodermic needle model of communication. Through examining the processes of story development, media cooperation, and public vulnerability, the research clarifies the intricate relationship between manipulative elites and fake consent. The results highlight the weakness of Pakistani democracy and imply that free and fair elections run by an impartial body may be necessary to terminate the cycle of coerced consent and provide people the freedom to actually exercise their right to vote.
Keywords: hyper reality, agenda-setting theory, hypodermic needle model, democratic processes, power dynamics in Pakistani politics
 


Research Objective

To explore the complex interplay between public consent and elite manipulation in Pakistani politics, examining how political actors and media use narratives to influence public opinion and election outcomes, and to identify potential solutions for achieving genuine citizen-driven democratic governance.


Methodology

Qualitative methodology employing semi-structured interviews with 15 citizens, 5 political analysts, and 5 journalists. Data analysis used thematic coding to identify recurring themes and patterns. The research is based on agenda-setting theory and the hypodermic needle model of communication.

Methodology Flowchart
                        graph TD;
    A["Qualitative Research Design"] --> B["Semi-structured Interviews"];
    B --> C["Data Collection"];
    C --> D["Interview Transcripts"];
    D --> E["Thematic Coding"];
    E --> F["Data Analysis"];
    F --> G["Identification of Themes and Patterns"];
    G --> H["Drawing Conclusions and Recommendations"];                    

Discussion

The study argues that Pakistani politics is characterized by a cycle of manufactured consent, where political elites and biased media outlets collaborate to manipulate public opinion and control power shifts. This undermines genuine democratic processes. The research highlights the vulnerability of the public to these manipulative tactics and emphasizes the need for systemic reforms to restore democratic integrity.


Key Findings

Political elites orchestrate power transitions through selective legal prosecutions, media manipulation, and public disenchantment. Media coverage is frequently biased, favoring certain political organizations and discrediting others, which shapes public opinion and legitimizes political actions. The public desires free and fair elections overseen by an independent authority.


Conclusion

The research concludes that engineered power shifts, driven by media manipulation and elite strategies, are a persistent challenge in Pakistani politics. Ending this cycle requires free and fair elections under impartial supervision, media independence, judicial reforms, and increased public awareness. Restoring genuine electoral freedom and fostering an informed public are crucial for a more inclusive and transparent democracy in Pakistan.


Fact Check

- The study is based on agenda-setting theory (McCombs and Shaw, 1972) and the hypodermic needle model of communication (Lasswell, 1927).
- Interviews were conducted with 15 citizens, 5 political analysts, and 5 journalists.
- The research was published in Political Horizons, Vol. 1, No. 2, December 2023.


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