DefinePK

Abstract

In order to identify and analyze the micro blogging opinion
leaders of quality circle, the researchers select 100 micro bloggers, with label
of 147quality148
and high follower number on Sina micro blog, as an object to study current situation
of micro blogging circle by social network analysis methods. According to the
matrix constructed by micro blogger, the opinion leaders can be found by community
diagram, indegree of centrality, cohesive subgroup activity. Quality micro blogging
circle have formed micro blogging knowledge network centered on opinion leaders
which can be divided into celebrity and experts. For the opinion leaders, the
quality of micro article significantly affects the number of followers.