DefinePK

Abstract

Most of existing literatures on entrepreneurial orientation
have mainly focused on for-profit organizations. This study aimed to verify
a scale of Social Entrepreneurial Orientation SEO and investigate its impact
on performance in the nonprofit context. A cross-sectional survey methodology
was used to collect data. Based on factor analysis, this study developed the
SEO scale of nonprofit organizations with four factors and 11 items. SEO was
found to be a significant predictor of organizational performance of nonprofit
organizations. This study has implications in understanding the necessity of
implementing SEO strategy in the nonprofit context and the SEO scale can be
used as a diagnostic tool for nonprofit organizations to identity areas where
specific improvements are needed so as to improve organizational performance.
This is the first study that has examined the relationship between SEO and performance
of China's nonprofit organizations. The antecedents and consequences of SEO
in the nonprofit context need to be explored further.