DefinePK

DefinePK hosts the largest index of Pakistani journals, research articles, news headlines, and videos. It also offers chapter-level book search.

Select Collection

WEIGHTING OF MARKETING MIX ELEMENTS USING FUZZY ANALYTIC HIERARCHY PROCESS AND AREA BASED RANKING OF FUZZY NUMBERS

Article Information

Get PDF View Article
Login to Add in Library

Title: WEIGHTING OF MARKETING MIX ELEMENTS USING FUZZY ANALYTIC HIERARCHY PROCESS AND AREA BASED RANKING OF FUZZY NUMBERS

Authors: Fareed Ahmad, Ansar Ahmed Khan, Mirza Mahmood Baig

Journal: NED University Journal of Research

HEC Recognition History
Category From To
Y 2021-07-01 2022-06-30
X 2016-02-19 2020-06-30
Y 2011-05-16 2016-02-19
Z 2009-09-10 2011-05-15

Publisher: NED University of Engineering and Technology

Country: Pakistan

Year: 2017

Volume: 14

Issue: 2

Language: English

Categories
Optimization (992) Analytic Hierarchy Process (6) Marketing (5244) Decision Making (229) Fuzzy Logic (307)

Abstract is not available for this paper.

Paper summary is not available for this article yet.

Loading PDF...

Loading Statistics...