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The Spillover Effect of CSR Initiatives on Consumer Attitude and Purchase Intent: The Role of Customer-Company Identification with the Moderating Effect of Awareness

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Title: The Spillover Effect of CSR Initiatives on Consumer Attitude and Purchase Intent: The Role of Customer-Company Identification with the Moderating Effect of Awareness

Authors: Samra Chaudary, Muhammad Ali

Journal: Pakistan Journal of Commerce and Social Science

HEC Recognition History
Category From To
X 2023-07-01 2024-09-30
X 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Johar Education Society Pakistan

Country: Pakistan

Year: 2016

Volume: 10

Issue: 2

Language: English

Categories
Purchase Intention (27) Brand Image (14) Consumer Attitude (2) Marketing (5244) Corporate Social Responsibility (453)

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