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The Role of Creative Self-Efficacy and Intrinsic Motivation in Delighting Customers: The Mediating Role of Positive Psychological Capital

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Title: The Role of Creative Self-Efficacy and Intrinsic Motivation in Delighting Customers: The Mediating Role of Positive Psychological Capital

Authors: Fouzia Hadi Ali, Aban Abid Qazi

Journal: Pakistan Journal of Commerce and Social Science

HEC Recognition History
Category From To
X 2023-07-01 2024-09-30
X 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Johar Education Society Pakistan

Country: Pakistan

Year: 2018

Volume: 12

Issue: 1

Language: English

Categories
Psychological Capital (18) Customer Delight (3) Positive Psychology (165) Marketing (5244) Self-Efficacy (122)

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