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Abstract

Present study was executed to develop and validate the multidimensional social media use scale. Current study was composed of three studies i.e., study-1 was carried for development of new scale in addition to ensure the psychometric soundness of measurement instrument; study-2 was of pilot study that tend to have an initial insight into the relationship pattern of study variables; Purposive sampling technique was used to draw the two separate samples of millennials for EFA (N = 346) and CFA (N = 673) respectively. In order to establish the construct validity Social Networking Usage Questionnaire (Gupta & Bashir, 2018) scale was used. Exploratory factor analyses (principal component with direct oblimin) produced a coherent and interpretable 4-factor solution for multidimensional scale of social media use (active media use, enhancement motive use, compensation motive use, and passive content reading; k = 28) The factor loading of these two scales ranged from .45 to .86, indicating acceptable internal consistency (Cronbach > .70). Their relationship with other focal measures aligned with the relevant theory i.e., social networking usage questionnaire. Followed by conclusions, conceived limitations and suggestions for future researches also been highlighted.