DefinePK

Abstract

Recently, the developing countries are considering the development of mobile money ecosystems that supports more inclusive financial systems to overcome the high financial exclusion of their population. Such ecosystems can be enabled by facilitating the collaboration between diverse stakeholders from different sectors: financial, telecommunication, regulatory bodies and IT service providers. This development of mobile money ecosystem emphasized on the identification of main stakeholders’ needs and conflicting interests. The aim of this paper is to understand mobile network operator’s needs when participating in collaborative mobile money ecosystem. The Sudanese national mobile money project was used as case study in this research. Qualitative interpretive interviews were conducted to collect data from different stakeholders in different sectors in Sudan. The data was analyzed using qualitative data analysis approach. The results of the analysis focus on representing the multiple perspectives of stakeholders on each mobile network operators’ (MNO) need. Findings contribute toward better understanding to the mobile money ecosystem in Sudan from MNOs’ perspective. This understanding can facilitate building successful value propositions between mobile money stakeholders which can results in better financial services.