DefinePK

Abstract

The VANET will facilitate new applications for e-business that will revolutionize the driving experience, providing everything from instant, localized traffic updates to warning signals when the vehicle ahead abruptly brakes. In the emerging global economy, e-business has increasingly become a necessary component of business strategy and a strong catalyst for economic development. In near future, vehicles may be equipped with short-range radios capable of communicating with other vehicles and highway infrastructure using a VANET. Mobile Advertisement is a location-aware dissemination solution built on top of a vehicular ad-hoc network. We envision a network of 802.11p that dynamically disseminate data to clients running on the car’s smart device. The approach can be considered an alternative to the static advertisement billboards and can be useful to business companies wanting to dynamically advertise their products and offers to people driving their car. The clients can subscribe to information based on specific topics. We present design solutions that use RSU in 802.11p network for transmitting messages to wireless-enabled devices equipped on vehicles. We also present implementation details for the evaluation of the proposed solution using a simulator designed for VANET application.