DefinePK

Abstract

Internet contains huge amount of information, getting the desired page at the top of search results is always a challenging task, as the expectation varies from one users to other users. Each user performs the search expecting certain categories of pages like research, definition, downloads etc., at the top of the search result but users doesn’t always provided their desired category during the search. In this paper we present a novel technique where the category of pages that need to be given more priority while calculating the Page Rank, can be judged using the geographical location from where the search is initiated. The Category preference for that geographic location is gradually developed based on the various searches performed by different user from that location. This Category preference is added as one of the factor while calculating the Page Rank.