DefinePK

Abstract

Succeed and grow in the competitive Ners Collection needs to have a good management system and measured. Collection Ners have gradually improved the management system among other marketing strategies. Which had been traditional marketing is now online. The impacts of their online marketing are increasing the number of sales. The need for evaluation of the performance of the company to determine whether the increase has been as expected. To know that we need a measurement of overall performance, using the Balanced Scorecard has four perspectives: financial, customer, internal business process and learning and growth. From the results of performance measurements have to be got creative industries beginner's performance on the customer's perspective is 3.00, which means quite. Performance beginner's creative industry on internal business process perspective is 2.9147 which means very pretty. Performance beginner's creative industries on the learning and growth perspective are 3.7698, which mean enough. The overall performance of the company is 3.1958. This indicates the company has enough performance.