DefinePK

Abstract

Small Entrepreneurs are major contributors to the economic growth and job creation. In this research an attempt is made to explore the factors and strategies contributing to the success and failures of the products of small entrepreneurs. It does not identify industry specific strategies and factors, managerial abilities or other specific characteristics related to successful operation of small entrepreneurs. This paper provides guidelines for the success of the products for small entrepreneurs. This could help to improve the ability of small entrepreneurs to develop and prosper in an increasing competitive and complex world. A model has been developed to forecast the success or failure of the product which will be useful for small entrepreneurs.