DefinePK

Abstract

Timely agricultural information is vital for successfully running a farm enterprise, especially in poultry, where late information
can be devastating. To reach large audiences at once with timely information, extensionist and agricultural agencies have since
implemented modern media. This study aimed at determining the influence of modern media on agricultural information
dissemination among poultry farmers in Oyo State. A multistage sampling technique was used to choose 72 respondents, and
data was obtained using a self-completed questionnaire and interview schedule. Descriptive analysis showed that most
respondents (34.7%) are between 40 and 49 years and are predominantly male (63.9%) with 10 to 12 years of experience
keeping poultry birds. The respondents have access to poultry information about diseases, vaccines, feed formulation, and
marketing information. Age (*0.543), years spent schooling 0.597), years in poultry production (**0.174), farm size (0.535),
annual income (0.117) have a significant relationship to the influence of modern media. The study revealed that modern media
has positively contributed to the poultry farmers gains and increased their production level and living standard. Based on the
study findings, it was recommended that internet connection be improved and more printed materials should be distributed to
farmers during visits.
Keywords: Agricultural information, Modern media, Information dissemination, Poultry farmers, Agricultural Extension