DefinePK

Abstract

This study examines the dynamics of information utilization in agricultural practices among 200 farmers in Western Uttar Pradesh, India. The survey covered a diverse range of participants across various age groups and income brackets. The findings of the study reveal a significant dependence on radio broadcasts, as 56.5% of the participants reported using this medium, especially among individuals with weak literacy abilities. The demographic cohort consisting of individuals aged 35-50 shown the highest level of engagement in utilising information, whilst younger age groups exhibited a preference for online resources. Surprisingly, the study revealed a minimal correlation between farming experience and the adoption of agriculture helplines. However, a clear association emerged between higher income levels and increased utilization of radio and online services in the agricultural sector. The research highlights the necessity for extension service workers to receive training in contemporary information and communication technology (ICT) technologies in order to enhance their ability to effectively support agricultural communities.