DefinePK

Abstract

The production and marketing dynamics of groundnut play a crucial role in shaping the agricultural sector, particularly in Cross River State, Nigeria. This study employs a simultaneous modeling technique to delve into the intricate relationship between production and marketing activities. Primary data, gathered from 1253 farmers and market participants through structured questionnaires, comprehensively covers aspects such as production inputs, output, prices, marketing channels, and market participation. The simultaneous modeling technique provides valuable insights into the interdependencies among production and marketing variables. It unveils the significant influence of variable costs, market prices, and income on groundnut production and marketing strategies. The study not only highlights these interconnections but also identifies critical interventions for enhancing efficiency in both production and marketing processes. Emphasizing the importance of well-targeted policies, the research underscores the need for initiatives focused on quality inputs, effective market information dissemination, and the strengthening of market linkages. These findings contribute to a deeper understanding of the groundnut industry dynamics and offer actionable recommendations for improving overall efficiency and sustainability.