EFFECTS OF FACEBOOK INFOTAINMENT ON CONSTRUCTION OF REALITY OF YOUTH: A CASE STUDY OF KPK PUBLIC SECTOR UNIVERSITIES OF PAKISTAN

Article Information

Title: EFFECTS OF FACEBOOK INFOTAINMENT ON CONSTRUCTION OF REALITY OF YOUTH: A CASE STUDY OF KPK PUBLIC SECTOR UNIVERSITIES OF PAKISTAN

Authors: Rashid Ishaq, Mamoona Gul, Arbab Alam Khan

Journal: Journal of Media Horizons

HEC Recognition History

Category	From	To
Y	2024-10-01	2025-12-31

Publisher: Institute For Excellence In Education And Research (SMC- Private) Limited

Country: Pakistan

Year: 2024

Volume: 5

Issue: 4

Language: English

Keywords: ConstructionEFFECTS OF FACEBOOKREALITY OF YOUTHKPK PUBLIC SECTORUNIVERSITIES OF PAKISTAN

Abstract

Facebook ranked in third place out of all the social media platforms has turned into an&nbsp;irreplaceable source where the mass can communicate, interact, and receive information.&nbsp;The young people are active Facebook users where they follow a variety of content such as music, dramas, films, posts, adverting materials, etc. This exposure results in drastic&nbsp;changes in their mental approach and even their mannerisms especially in as far as&nbsp;physical exercises are concerned. The relationship between content on Facebook and the&nbsp;physical actions of youth is examined by this study to determine the effect on motivation.&nbsp;Intending to adopt a quantitative method, the current study administered a cross-&nbsp;sectional survey to 100 participants from Kohat University of Science and Technology,&nbsp;Kohat. This study also shows that Facebook content influences the physical behavior of&nbsp;youths with most of the respondents admitting the site has an effect on encouraging them&nbsp;to exercise. The current investigation offers useful insights and findings concerning the&nbsp;impact and reception of social media on young people’s perceptions and behavioral&nbsp;patterns in relation to exercise and recreation, thereby reflecting a need for appropriate&nbsp;and responsive social media practices, and for addressing the general issues of&nbsp;promoting a healthy lifestyle among contemporary young adults effectively.

Disclaimer: The following sections are produced through an intensive multi-stage analytical pipeline developed by DefinePK, utilizing advanced natural-language processing, domain-specific knowledge models, and automated cross-referencing systems. Despite the rigor and computational effort involved, the generated summary may still contain inaccuracies or incomplete interpretations. Users are strongly advised to verify all critical information against the original paper and its authoritative sources.

Research Objective

To explore the effects of Facebook infotainment on the construction of reality among youth, specifically examining the relationship between Facebook infotainment and physical activity levels, motivations and barriers influencing physical behavior, and the impact on attitudes and perceptions towards physical activity.

Methodology

Quantitative survey research method. A cross-sectional survey was administered to 100 participants from Kohat University of Science and Technology. Variables included Facebook infotainment exposure (frequency, duration, content type) as the independent variable, and physical behavior (self-reported physical activity, sedentary behavior, exercise) as the dependent variable. Demographic factors, social support, and perceived behavioral control were considered as moderator variables. Data was collected via online and offline questionnaires and analyzed using descriptive and inferential statistics (regression analysis).

Methodology Flowchart

                        graph TD;
    A[Define Research Objectives and Questions] --> B[Select Quantitative Survey Method];
    C[Identify Variables: Independent, Dependent, Moderator] --> D[Develop Questionnaire];
    D --> E[Obtain Informed Consent and Ensure Confidentiality];
    E --> F[Data Collection from 100 Participants];
    F --> G[Data Analysis: Descriptive and Inferential Statistics];
    G --> H[Interpret Findings and Draw Conclusions];

Discussion

The study suggests that Facebook infotainment content has a notable impact on youth's physical behavior and motivation to exercise. The findings highlight the need for responsible social media practices and targeted interventions to promote healthy lifestyles among young adults, acknowledging the influence of social media on shaping attitudes and behaviors towards physical activity.

Key Findings

Facebook infotainment exposure significantly influences youth's perceptions of reality regarding physical behavior. A substantial percentage of respondents reported improved physical health and changed behavior, leading them to try exercises after exposure to Facebook physical and health-related content. Encouragement from family and friends also plays a significant role in motivating youth towards physical activity.

Conclusion

Facebook infotainment significantly influences the construction of reality for youth, particularly concerning physical behavior and health. The platform can motivate physical activity, but also potentially contribute to a distorted view of reality if not consumed critically. Social support from family and friends further enhances these positive influences.

Fact Check

1. WHO Recommendation: The WHO suggests 150 minutes of moderate activity or 75 minutes of vigorous activity per week. (Confirmed by text).
2. Participant Count: The study administered a survey to 100 participants. (Confirmed by text).
3. Facebook Usage Frequency: 43.4% of respondents use Facebook daily. (Confirmed by Figure 4).

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