DefinePK

Abstract

Social media, which provides unmatched chances for interaction and discussion, has completely changed political communication in Pakistan. However, its abuse has made democratic government and processes extremely difficult. This study explores the various ways that social media abuse has a detrimental influence on Pakistani politics, such as the proliferation of false information, the intensification of political division, the increase in cyberbullying, and the swaying of public opinion by trolls and bots. To demonstrate the disastrous effects of uncontrolled social media use, real-world examples are analyzed, including the 2018 general elections and the way social media shapes public opinion during political campaigns. The report also emphasizes the moral dilemmas raised by data exploitation and micro targeting, which jeopardies voter openness and privacy. Qualitative methodology used in this study to explore, and describe the misuse of social media and its impact on politics. To go forward and reach a conclusion, research would have utilized both descriptive and analytical methodologies.It suggests Strong regulatory frameworks, improved media literacy, and the adoption of moral political behavior are all necessary to address these issues. By putting these strategies into practice, the negative consequences of social media abuse can be lessened, guaranteeing that these platforms function as instruments for positive political participation rather than as vehicles for disinformation and division. To maintain the integrity of Pakistan's democratic institutions, governments, platforms, and users must work together immediately, as this thorough analysis highlights.