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Abstract

This study aims to explore how professional women in Lahore perceive and engage in sustainable environmental practices, identifying the challenges they face and the support they need to adopt sustainable actions. With growing environmental concerns, understanding the role of women in promoting sustainability is essential, especially in urban areas, where their contributions can drive meaningful change. A qualitative approach was used, involving interviews and group discussions with 10 professional women from diverse fields such as education, health, and corporate organizations. Participants were selected based on their knowledge of sustainability, and thematic analysis was conducted to uncover insights. The findings reveal that while women recognize the importance of sustainability, they face barriers like inadequate infrastructure, cultural constraints, and limited resources. Despite these challenges, participants expressed a willingness to adopt sustainable practices if given proper support through workplace initiatives, education, and government assistance. The study suggests that organizations, community leaders, and policymakers should strengthen support systems, promote workplace sustainability programs, and provide accessible education to empower women in leading sustainable practices.