DefinePK

Abstract

This paper aims to analyze the effects of disinformation campaigns and importance of strategic communication by creating public awareness to counter disinformation campaigns in Pakistan. Neglecting strategic communication can leave room for external powers to influence narratives and divert attention from important social, economic, and political issues and creates a threat to human and national security in the country. By examining the impact of these campaigns on public sentiment and internal matters, the research offers suggestions for addressing disinformation through strategic communication. This research incorporates exploratory research because it deals with the casual relationship between disinformation campaigns and Strategic Communication. The Secondary form of research was conducted through articles, journals, books and newspaper for the fulfilment purpose of this study. The results emphasize the requirement for a holistic strategy in strategic communication, encompassing media literacy, public knowledge, and policy actions to nurture an informed and resilient society in Pakistan.