DefinePK

Abstract

Rapid technological advancements in the last decade brought modern environmental sustainability challenges with an urgent need to address a more environmentally friendly future. To achieve company objectives influenced by growing concerns for corporate social responsibility (CSR), environmental legislation, and stakeholder sustainability interests, businesses are addressing environmental policies at a strategic environmental level. Electronic waste is one of the most toxic and hazardous streams of the modern era, and efforts are being made to mitigate its environmental impact. Pakistan's inadequate e-waste management (EWM) regulations have serious environmental consequences and have propelled the country to the forefront of the sustainability debate. This exploratory study observed proactive, reactive and indifferent approaches adopted by organizations to manage e-waste in various service sectors. It was evident that Pakistani firms are aware of the effects of environmental degradation. Positive trends discovered in the study include green business practices and the implementation of environmentally sustainable policies.