DefinePK

Abstract

Over the past ten years, authentic leadership has gained importance in the literature and attracted the interest of numerous researchers. This study examined the relationship between authentic leadership and worker' green creativity and investigation of the mediation effect of self-efficacy. Data collected from 250 individuals working across different manufacturing industries was analyzed. The findings show that authentic leadership and workers' green creativity have a statistically significant positive association and self-efficacy significantly mediates the stated relationship. Thus, the findings demonstrate that authentic leadership fosters employee creativity in the workplace. To foster sustainable innovation in the manufacturing sector, the study emphasises the value of developing authentic leadership qualities and raising self-efficacy. These findings provide vital data for organisational strategies that support environmentally friendly initiatives.