DefinePK

Abstract

Pakistan's political landscape is characterized by a diverse and dynamic political culture, which plays a significant role in determining the voting preferences of its citizens. This research article investigates the role of political culture and its impact on voting behavior in Pakistan, with a specific focus on the province of Punjab during the General Elections of 2018. The purpose of this research is to investigate political culture within the context of electoral politics. The research will analyze the behavior of the people to understand the impact of their socio-demographic determinants such as how digital empowerment and education, religiosity and gender. This study utilizes qualitative research methods to analyze the extent to which the political culture in Punjab influenced the voting patterns in the 2018 General Elections. The results of this study provide insights into the dynamics of election choices in Pakistan and illuminate the complex link between political culture and voting behavior. Integrity, knowledge, tenacity, and vision are among the qualities that must be embraced in order to change Pakistan's political culture from one that is mostly passive and cognitive to one that is more active and evaluative.