DefinePK

Abstract

Social media is a tool that allows people to create and share different ideas, information and pictures/videos. It is an online way of communication to develop interaction and collaboration among people. Thus, social media might be changing the attitude and behavior of youth. It also spreads awareness among people by creating different online pages and accounts for sharing their agendas and information via these mediums. Role of social media in building the public perception is being analyzed. The study also examines the role of Facebook and Twitter in influencing political activism. It also intends to assess the level of empowerment due to awareness through social media. Survey method was used as a strategy to collect primary data. This study will enable us to understand the emerging role of social media in political activism and significant role of the online social media in political change.