DefinePK

Abstract

This study investigates ‘The Impact of Hindu religious animated movie on children in Lahore through surveyquestionnaire method as a tool of data collection. It targeted 230 children of 8-10 years age.The study recorded the viewership of Hindu religious animated movies, reasons of respondent’s liking for Krishna character in the movie Krishna, their wish of having Krishna’s power, respondent’s knowledge about powers of Allah (SWT). The hypothesis studied was “Hindu religious animated movies have negative impact on children in Lahore, Pakistan”. The findings revealed that majority of the children watched and liked the Hindu religious animated movie Krishna. Evaluation of the collected data concluded that majority of the children are more familiar with Hindu religion and their religious heroes rather than Allah and His powers. The study also revealed that majority of the children know about Krishna, his religion, powers of Krishna and everything about the movie which showed that animated movies very effectively impart information to its viewers. The study also identified few areas for future researchers and made recommendation for improvement.