DefinePK

Abstract

The idea of ??"Nudges" is used in selected architectural programs designed to reduce the use of household’s electricity consumption. Experiments carried out through feedback information provided to the households studied. Investigation of consumer behavior patterns on energy efficiency in question is to investigate the factors that influence the households energy consumption based on standard characteristics and household socio-economic characteristics. The research model used the ‘Non-Equivalent Groups Design’ (NEGD) framework for both ‘the observed group' and ‘control group’. The results of this study showed that 'social norm and curtailment (nudge type 1 & 2)' have impacted the motivation of reduction of electricity consumption in the rural area. The descriptive statistic and MANOVA Analysis were used to analyze the energy efficiency in a rural household in Indonesia.