DefinePK

Abstract

This study will analyze the relationship between mission statements and performance and with the Corporate Image. The results show that consumer goods company have a weighted value of ≥ 4 (four); that means above the average in meeting the criteria and components of a good vision and mission. That there is a strong enough positive correlation between vision mission and organizational performance. There is a fairly strong correlation between vision mission and corporate image. There is a strong positive correlation between organizational performance and corporate image, but the correlation is not significant enough to describe the relationship between organizational performance and corporate image.