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Factors Influencing the Behavioral Intention to Listen to IIUM.FM among Non-Listeners

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Title: Factors Influencing the Behavioral Intention to Listen to IIUM.FM among Non-Listeners

Authors: Shafizan Mohamed, Saodah Wok

Journal: Asian journal of contemporary education

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Year: 2020

Volume: 4

Issue: 1

Language: en

DOI: 10.18488/journal.137.2020.41.26.40

Keywords: IIUM.FMCampus radioReason action theoryNon-listeners.

Categories
Media Studies (4704) Turnover Intention (13) Behavioral Science (1120) Flow (2) Organizational Behavior (6273) Psychology (26534) Hospitality Industry (31) Higher Education (3928) Communication Studies (4618)

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