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Mediating Effect of Customer Satisfaction on Service Quality and Customer Loyalty Relationship in Malaysian Rural Tourism

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Title: Mediating Effect of Customer Satisfaction on Service Quality and Customer Loyalty Relationship in Malaysian Rural Tourism

Authors: Zahir Osman, Ilham Sentosa

Journal: International journal of economics business and management studies

HEC Recognition History
No recognition records found.

Year: 2013

Volume: 2

Issue: 1

Language: en

Keywords: Rural tourism; service quality; customer satisfaction; customer loyalty.

Categories
Customer Loyalty (49) Rural Tourism (4) Service Quality (132) Customer Satisfaction (107) Malaysia (170)

Abstract is not available for this paper.

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