DefinePK

Abstract

This study investigates the impact of personality traits (Conscientiousness, Agreeableness, Extraversion, Open to Experience, Neuroticism) on investment behavior (Short Term Investment and Long Term Investment) in financial sector after covid-19. Regression analysis technique is used through SPSS software on the sample of 150. Primary data was conducted from financial sector (Banks) in Larkana. This study is quantitative in nature and its main purpose is the examination of impact of personality characteristics on investment decisions in financial sectors (Banks) after COVID-19. It is limited to Larkana city but further this study can be widely explored to different cities in Sindh or Pakistan. The results shows that individuals who have short-term financial objectives are proactive, understanding, resolute, and well-organized. The findings also indicated that extraversion and conscientiousness have a significant positive influence on long-term investing intention.