DefinePK

Abstract

The concept of integration is nothing new and is been followed up for centuries either formally or informally. This investigation aims to identify and explore the relationship of buyer and supplier integration on the financial performance level of SMEs in the context of Sindh, Pakistan. The systematized literature review has been done to collect information for a reason to find out a relationship between these variables.  It needs to be identified via an evidence-based account of the positive, negative, or significant relationship between these variables confronted by the data which has been extracted from the professionals. The research is purely based on quantitative tools and a purposive sampling method has been used for this study to analyze the impact of the variables on each other. The data is gathered from SMEs and each response represented a single SME. The gathered data is then analyzed via SPSS for all the needed statistical tests. However, the results concluded that supplier integration has a positive and highly significant relationship and impact on financial performance level whereas the buyer integration relationship with financial performance level isn’t supported and the impact remains insignificant.