DefinePK

Abstract

Pakistan is the third biggest country in terms of internet users worldwide, with a high Societal and mobile audience. In Pakistan, Societal networking sites like WhatsApp, Facebook, YouTube , Twitter, Instagram, etc divert students from their studies. Students spend more time on societal media than they do use personal email. Even though, there is privacy and safety loss. It provides opportunities for connecting with friends, classmates, and people with a shared interest. Today, the main aim of the student should be education and their future career. However, many students rely on the accessibility of information on societal media different types. That means reduced focus on learning and retaining information. The study also points out the popularity of Societal networking sites among the student community. Societal networking sites and societal media have revolutionized the world, bringing us closer than ever before. However, students can exploit this and use it for a better life, a better tomorrow. It should be used to connect, stay in touch, and share views but not waste time. The sample size for the study is 200. A questionnaire is designed to determine the various societal media factors that impact students’ education. Variables identified are gender, education, societal influence, and academic status.