DefinePK

Abstract

This case study explores the use of YouTube as a tool for enhancing learning efficiency among Karachi University students. The study examines the factors that motivate students to use YouTube for educational purposes, the type of content they prefer, and the benefits they derive from it. A survey was conducted among 200 students, and the results indicate that YouTube is a popular platform among students, and they find it helpful for learning. Students reported that YouTube provides them with easy access to information, enhances their understanding of complex concepts, and allows them to learn at their own pace. The study also reveals that students prefer visual and interactive content, such as educational videos, animations, and simulations. The findings suggest that YouTube can be an effective tool for promoting learning efficiency among students, and educators should consider incorporating it into their teaching strategies.