DefinePK

Abstract

Billboard’s advertisement is an effective way to communicate with the audience by influencing the user mind and motivate them to purchase the respective items. Attention-Interest-Desire-Action (AIDA) model was initiated to target the audience through traditional advertisement (physical billboards) and the viewer’s become willing to purchase the product or to avail the service. In result, the companies can earn more profits, but for these advertisements they have to pay a significant amount to the advertisement companies, which may be affordable for big brands but not by the small-scale companies. Moreover, they are placed for some fixed days even at those times when their audience are not frequent on the road, for example Candies (Sweets and Chocolate) advertisement can be best suited when the students are on road, Restaurant advertisement can be best suited after the office timing and family products advertisement can be best suited in evening. Thishighlights the main issue of observing the target audience with respect to their age groups and gender, and accordingly the registered companies can see the crowd behavior. The focus of this research is to automatically identify the audience and provide aplatform to the registered users to bid for their advertisement on the specific time slots (the slots are hourly classified and a bid is for one week) by occupying the entire billboard or the segment of it. This may be useful for both advertising agenciesand companies to promote their products in a sensible way. A questionnaire survey has been conducted on mall shopkeepers and customers to know their willingness for smart billboard that is justified by significant empirical results of this survey