DefinePK

Abstract

Strategic planning is a critical function for organizations seeking to thrive in today's dynamic business environment. This paper explores the role of operations research (OR) within strategic planning from a management science perspective. Through a comprehensive review of literature and case studies, it elucidates how OR techniques aid in decision-making, resource allocation, and performance optimization within strategic planning processes. The article highlights the synergy between OR and strategic management, emphasizing the value of quantitative analysis in addressing complex business challenges.