DefinePK

Abstract

This research examines the complex factors shaping voter decisions in Darya Khan during the 2018 general election, including leadership, religion, political campaigns, and demographics. By employing a survey technique with a self-structured questionnaire and rigorous data analytic methodologies, this study reveals noteworthy associations between voting patterns and other independent variables, it reveals that leadership skills and party manifestos significantly influence voter preferences, while religion has a subtler but large impact. Demographic factors, such as gender, age, urban-rural divide, income, and occupation, show notable variations in voting behavior. Urban voters differ from rural ones, and gender plays a substantial role. This study contributes valuable insights into electoral dynamics, helping scholars, policymakers, and the public better understand the complexities of voting behavior.