DefinePK

Abstract

Hearing  loss  relates  to  missing  certain  sounds.  The  problem  is certain sounds in the hearing nerve in our brain do not get enough stimulation. The nerves need stimulation. When it is not stimulated, the  nerve  stops  working.  When  the  nerve  stops  working,  there arises complexity in our hearing nerves, which processes sounds that we hear. Similar to exercising which we do to keep your body healthy, our ears also need to hear sounds and recognize them to function at its best. So, the longer waiting time prior to hearing aids purchase, or to wear them, the less stimulation the brain and hearing nerves get. The speech recognition becomes worse. Studies by WHO shows that nearly 40% of the age group in between age group 55-74 yrs (McCormack A. & Fortnum H., May2013) suffers from this type of problem. If we compare with vision impairment Hearing Impairment users do not take this matter quite seriously. The  problem  of  Hearing  Loss  is  not  only  restricted  to  senior citizens but all age groups. Once the nerve is affected, there is no way to reverse the damage. There are also other side effects of not wearing  Hearing  aids.  These  include  higher  risk  of  cognitive decline,  forgetfulness,  depression,  low  performance  at  work leading  to  income,  less  productivity  and  the  list  goes  on.  The factors  which  responsible  for  non-acceptance  are  not  single  but rather  they  are  multi  faced.  Starting  from  financial  problems, Physical  looks,  Perception,  discomfort,  are  some  of  the  few reasons. In this paper has tried to identify the factors which are responsible for this challenge. There needs to be further research and findings which can provide more factors responsible. Major studies  in  this  field  in  the  near  future  can  identify  many  other factors which are even date beyond our knowledge.