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Abstract

Purpose: This study aims to determine the development strategies that are applied by event organizer company in the virtual event program as an alternative to business development in the era of the industrial revolution 4.0.
Design/Methodology/Approach: This research uses a qualitative descriptive method by collecting data using in-depth interviews with several key informants, including business owners, employees, and customers of event organizer companies that organize virtual event programs. The object of this research is the business model canvas for the virtual event program which is formulated from the results of primary and secondary data collection.
Findings: The business development strategy implemented for holding virtual events is outlined in a business model canvas consisting of nine components, including (1) value proposition, (2) customer segments, (3) customer relationships, (4) customer channels, (5) revenue, (6) key activities, (7) key resources, (8) key partnerships, and (9) cost structures.
Implications/Originality/Value: This research provides benefits which are the business models that can be applied by industry practitioners in virtual event programs to adapt to the development of industrial revolution 4.0. For education, this research can be a reference for research on event organizer business development strategies.