DefinePK

Abstract

There is a growing discourse about a powerful untapped economic force in Kenya, the (wo)-men. The debate has triggered political pronouncements and the formulation of female-specific empowerment policies through entrepreneurship, which was the basis of this study. The study analyzed the influence of resource support on their MSEs’ growth. The study design was a Cross-sectional Survey, anchored on Resource-based Theory. It based on a Positivist Paradigm and applied a Quantitative Multi-method approach. Using multi-stage sampling, 375 adult female entrepreneurs participated in the study. Data was analyzed through inferential methods; correlation coefficient and coefficient of determination. The results revealed there being strong relationship. For example, first step results showed significant indirect relationship of entrepreneur’s traits on growth through resource support, b= .0199, BCa CI (.0110, .0304) and R2 (R-sq med .1391). Also, considering the Preacher and Kelley Kappa-squared, k2=.1755, 95% BCa CI (.1130, .2341), there is a significant indirect relationship between entrepreneur’s traits and performance through resource support, meaning that there are other mediators other than entrepreneurs’ profile. This was further supported by the normal theory tests for indirect effect where b=.0199, z=4.4065 and p=<.001.
Keywords: Venture Growth, Resource Support Programs, (Wo)Men-Owned Mse Growth, Cross-Sectional Survey.