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Abstract

Alcohol consumption in the Republic of Congo is increasingly becoming a social phenomenon that arouses joy, envy, interest and leisure among young people that are difficult to explain and understand a priori. The objective of this study is to identify the determining factors of alcohol consumption among young people in Brazzaville. A total of 445 young respondents (men and women aged 15 to 35) were surveyed. The data is analyzed using a Logit model that shows that socio-economic factors and marketing-related aspects are the main determinants that influence the increase in alcohol consumption among the youth in Brazzaville. Youth with an income, consume as many times as they want because they get pocket money from their parents, and because they have odd jobs. It is recommended that governmental authorities should put some sustainable policies to reduce the excessive alcohol intake by youth.
Keywords: Alcohol Consumption, Alcohol, Juvenile Environment, Alcoholic Beverages.