DefinePK

Abstract

The objective of this study is to assess the motivating factors for business creation among young Congolese living in urban areas. It was conducted in the city of Kinshasa in the Democratic Republic of Congo. A total sample of 336 respondents was drawn using the accidental sampling method. The data obtained were analyzed using descriptive statistics and the results were presented in tables and in diagrams. The results show young Congolese in urban areas have mixed motivations. The four main reasons that motivate young people to embark on an entrepreneurial career are: the fight against poverty, the desire to create one's own job to escape unemployment, the need for independence and autonomy, and the desire to participate to the development of the region or the country. The practical implication of the study lies in the fact that it encourages young Congolese from urban areas who have shown the motivation to create a business to take action to achieve the effectiveness of the act of creating a business. For policy makers and education professionals, the study helps to improve entrepreneurship education so that it motivates young people more to undertake. The originality of this study is based on the context in which the data collection took place, namely less advanced countries, specifically the Democratic Republic of Congo, a country less studied on the entrepreneurial level. The operational aim of the study is the development of entrepreneurship and the realization of entrepreneurial projects of young Congolese.
Keywords:Entrepreneurial Motivation, Business Creation, Young Congolese, Entrepreneurship, Necessity Motivations, Opportunity Motivations, Mixed Motivations.